Friday, 16 May 2014

A Brief history of your favorite brand ARMANI

Style, complexity and fashion statements are some of the things which eventually pop out whenever we hear the name Armani. 

Giorgio Armani was the founder of Armani style house. Although Armani started his career as a window dresser but soon he found his ways and established himself as a famous designer. Today Armani has become a global manufacturer, from clothing and perfumes to jewellery and watches, it manufacture every possible thing which are termed as fashion sirens.  The first perfume of this world famous brand was introduced in 1982 which is called “Armani”. This feminine perfume was among the most successful perfumes launched under the label of Giorgio Armani. 

In 1984 first men fragrances of this brand was introduced which was Armani Eau Pour Homme. 1990 was the year when Giò and Acqua Di Giò were launched. These both fragrances have same design. Acqua Di Giò Pour Homme was the next one in the list which was a marine fragrance. First duo fragrance for women and men was launched in 1998.

Designer Fragrances

In 1999, original Armani Mania was released but this woody oriental fragrance was discontinued later. Emporio duo was the next Armani fragrances for both men and women. Launched in 2001, this perfume was lighter and fresher than the previous duo. Firstly it was intended to be sold in limited quantities but due to the big success of this summer edition, this perfume is still available today. Night for him and her, remix and city glam were introduced in between 2003 to 2006. 

2004 was the year when first Armani Privé fragrance, Ambre Soie, was launched. It was very expensive and unlike the previous one which targeted mass, this fragrance was made available in limited quantities. Over the years a number of perfumes were launched by this brand and most of them created new success stories.

Really Armani has emerged as a center of fashionable outfits, accessories and perfumes.  

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